B2B Acquisition Engine

Own the system,
that opens new
markets.

We build & operate B2B acquisition.

The machine stays yours.

You approve. We handle the other 95%.

0+Years
0+Markets
0+Projects
For companies where one deal is worth it

We'll build you a
machine that
gets you
meetings with
new, qualified
customers.

You approve. We handle the other 95%.

How we reach the market

We can reach your entire
target market.

Every relevant company.
Every relevant decision-maker.

01

We map the market. We build the lists and enrich the data. We don't buy a database.

02

We find the decision maker whenever possible, not just info@ generic emails. We personalise whenever relevant.

03

We go through the whole list. Then again.

TodayWhoever happens to respond.

With this systemEveryone who belongs in the segment.

Your competitors talk to whoever happens to respond. You talk to everyone who could buy from you.

How it works

Continuous multi-
channel, multi-sequence
acquisition.

Not one email that falls flat. A sequence where every touch knows what came before.

Week 1Week 2Week 3Week 4
E-mail
LinkedIn
WhatsApp
Messengerwhere it fits
Weekly
qualified
leads

Ongoing system of repeatable campaigns

Whoever doesn't respond on one channel gets a different message on the next.

No additional media budget required. No paid Meta or Google campaigns needed to reach the right decision makers.
How it's built

We build three more
brands around yours.

For outreach to land like it's from a person, not a mass mailer, it needs its own network. We build it and keep it running.

Your brandDomain, reputation, primary inbox. Untouched.
Satellite 01
  • Own website
  • 4 email personas
  • 2 LinkedIn personas
  • 1 business WhatsApp
Satellite 02
  • Own website
  • 4 email personas
  • 2 LinkedIn personas
  • 1 business WhatsApp
Satellite 03
  • Own website
  • 4 email personas
  • 2 LinkedIn personas
  • 1 business WhatsApp
Reserve
  • Own website
  • 4 email personas
  • 2 LinkedIn personas
  • 1 business WhatsApp

Every satellite brand has its own website, its own email and LinkedIn personas and its own business WhatsApp. If anything breaks, the satellite goes down - never you. 12 mailboxes and 6 LinkedIn profiles in operation, a fourth satellite held in reserve. We run and monitor all of it.

5 layers of infrastructure. You don't have to build any of it.

A robust system of 20+ tools. Months to build. For you: three weeks to launch.

01Domains & DNS

Cloudflare, Porkbun, Mailpool

02Mailboxes & sending

Google Workspace, Microsoft 365, Mailpool

03Database & verification

Apollo.io, Cognism, Sales Navigator, Google Maps, Outscraper, Apify, PhantomBuster, Clay, Hunter, Million Verifier

04Campaigns

Smartlead, Expandi, Lemlist, WhatsApp Business API, Twilio

05Web, automation, monitoring

Lovable, Vercel, GitHub, Make.com, MailReach, Google Postmaster, MXToolbox, Spamhaus / SURBL, Notion, Claude

We master every tool, can hand it over and can train your team on it.

What's inside the engine

Six parts of
one B2B machine.

Each part feeds the next: traffic to lead, lead to pipeline, pipeline to partner and repeat order.

01Acquisition engine

Positioning, messaging, demand engine and the stack behind it. Built per segment and market.

02Lead-gen campaigns

Profit-based campaign optimisation. +260% leads in year 1, +120% on top in year 2.

03Outreach & lead-gen destinations

Dedicated landing destinations per segment and market, built end to end.

04Partner programs

B2B partner programs with wholesale and distribution routes on top.

05Sales pipeline

Sales process redesign with automation and AI, attribution and funnel optimisation.

06CRM

Built alongside the sales process, not bolted on after it.

Coverage

The system scales on two
independent axes - you set the scope,
nothing else changes

1Segment - who you want to reach
Industry
Manufacturing, SaaS, energy, services...
ANY
Company size
SMB, mid-market, enterprise
ANY
Buyer persona
Owner, C-level, procurement, technical lead
ANY
Business model
B2B, B2B2C, channel and partner sales
ANY
2Geography - how far you want to go
Single Market
1 country
CEE
8-10 countries
DACH
3 countries, 100M+ people
EU
27 countries
US + ME
2 regions
Global
going global

Scope is additive: start in one market, extend without rebuilding.

Constant in every combination
  • Market mapped, lists built, data enriched, not bought
  • 3-4 channels × 4 weeks × 12 rounds
  • Phased milestones, exit anytime

Segment × geography = the only two decisions you make. Both are reversible.

Your part

95% is on us.
Four hours a month is on you.

We run the machine. You approve direction and close the deals it brings.

We handle95%
  • Who we targetMarket and company selection.
  • Contact databaseSourced and verified.
  • Technical setupSo the emails actually land.
  • Email, LinkedIn, WhatsApp, MessengerWritten, tested, sent. Messenger where it fits.
  • RepliesWe answer every one.
  • Meeting handoffBooked and briefed.
Your sideMax 5%
max 4 hrs
a month, across four calls

You approve the plan.
You show up to meetings.
You close the deal.

Four calls a month, plus a short technical check-in whenever your call is needed.

How fast

Database within 72 hours.
Campaign live within 3-5 weeks.

72 hoursAnalysis and prepMarket selected. Company database ready.
10 daysTech and contactsDomains set up. Contacts still being added.
3-5 weeksRamp-up and launchMessages go out. Nothing is rushed.
OngoingRunning and scalingNumbers booked. Reported every month.

You're not experimenting. You're repeating what already worked.

The numbers

Cheaper than the salesperson
you're about to hire.

Hire a salesperson

€45,000 to €70,000

a year, fully loaded

Three months before they're up to speed. Tools and data on top. And when they leave, the contacts leave with them.

This system

Live in 3-5 weeks

then run for you every month

The entire system, plus 20 years of experience running it. 30-day notice. Success-based fee by agreement. Domains, data and campaigns stay yours.

One closed deal usually pays for the whole first year.

What's at risk

You can't lose.
What we build stays yours.

01Phased milestones

Miss a milestone, payment stops. You only pay for what's actually delivered and working - not for promises.

02Leave anytime

30-day notice, no lock-in. You can walk away anytime, no penalties and no commitment to a further term.

03You own everything

Domains, data, sequences and playbook stay yours from day one. Nothing is locked inside us or our tools.

04Tied to results

Success fee is paid only when the system actually delivers booked, qualified meetings - not for activity.

05Handed over properly

We train your people to run it forward. Every process documented. Domains, data and campaigns stay with you.

What we build stays yours.
When something isn't working, I'll tell you before you ask.

What changes

Your sales team stops hunting.
It shows up and closes.

Before
  • Reps chasing lists
  • Pipeline from who they know
  • Good months, silent months
After
  • Market mapped, top to bottom
  • Qualified conversations in pipeline
  • Sales closes instead of hunting

Coverage of your market by design, not by who you happen to know.

Proof & fit

One right client covers the entire system.

It's already been done
9xProfit
+260%Leads
+600%POAS

A full B2B2C transformation across CEE and DACH. Not outbound alone.

B2B and B2B2C, from franchise to wholesale

Twenty years selling to businesses: franchise owners, enterprise clients, installers and distributors. Multi-market teams of 30+ and 30+ agency partnerships.

01 · MediaCom / WPP · 2010-2015

Strategy Director, Head of Insight & Beyond Advertising. 200+ integrated B2B and B2C strategies for P&G, Tesco, Coca-Cola, Shell, Danone, UniCredit. Agency #5 to #3, +50% billing, two divisions built from scratch.

02 · Subway · 2019-2022

Marketing Director CEE, 13 markets. B2B2C franchise demand: ABM at franchise owners and prospects, trade fairs, live broadcasts, executive sessions, proof-asset library for the sales cycle. CEE +10pts above global.

03 · Edimo · 2024-2025

Marketing & Commercial Growth Director, CEE & DACH. Demand engine built from the ground up across 5 markets. Year 1: 9x profit, +600% POAS, +260% leads. Year 2: 3x profit on top.

04 · ONSA Plus · 2025-2026

Head of Growth. European PV wholesale and technical-products e-commerce: 2x revenue in 12 months, 27 EU markets, six lead-gen destinations, B2B partner program.

Milan came with a lot of drive and vast expertise that helped restart the whole commercial part of the business. He was the driving force behind new markets expansion and lead generation boost.
Martin KarnerSenior Marketing Manager, Ecoprodukt & Edimo
He constantly comes up with out-of-the-box solutions that are practical and executable. Thanks to his leadership approach, we accelerated time-to-market.
Martina KováčováExpansion Lead B2B & B2C, DACH & CEE, Edimo
Milan's data based strategy and execution led to strong growth trajectory. He proposed a new strategy which he executed and delivered consistent results during 2024 and 2025.
Filip KrajčPurchase and Logistic Director, Ecoprodukt & Edimo
A good fit if
  • Higher-value B2B and B2B2C deals
  • Manufacturers, tech companies, brands
  • Distributors, enterprise clients
  • Capacity to close new business
20+ Years15+ Markets200+ ProjectsEDIMOVWSubway
How we work together

Four steps.
No lock-in.

01Diagnostics and strategy

Deal size, target market, margins. A straight answer before anything is built.

02Building and launching the system

Two months: satellite brands, data, sequences and launch.

03Managed growth

Monthly. We run the machine, numbers reported every month.

04Success fee

By agreement. Paid only when the system delivers booked, qualified meetings.

Let's find out if this works for your market.

Book a consultation

Tool licences and WhatsApp are billed separately, at cost.

Let's talk

Thousands of potential B2B partners don't know you yet. Let's change that.

M&O, s.r.o. · Grow & Prosper · Milan Obetko
Who you'd be working with

Milan Obetko - Growth Catalyst
for CEOs and Founders

  • 20+ years, 15+ markets across CEE & DACH, 200+ GTM projects
  • 3× International Marketing Lead / CMO, ex Agency Strategy Director
  • Latest: CEE & DACH scale-up, year 1: 9× operating profit, +600% POAS